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Our details

Information we collect when you visit our website

Information we collect when you contact us

Information we collect when you interact with our website

Information we collect when you place an order on our website

Our use of automated decision-making and profiling

How we collect or obtain information about you from third parties

Disclosure and additional uses of your information

How long we retain your information

How we secure your information

Transfers of your information outside the European Economic Area

Your rights in relation to your information

Your right to object to the processing of your information for certain purposes

Sensitive Personal Information

Changes to our Privacy Policy

Children’s Privacy

Copyright, credit and logo




This section summarises how we obtain, store and use information about you. It is intended to provide a very general overview only. It is not complete in and of itself and it must be read in conjunction with the corresponding full sections of this Privacy Policy.


How we collect or obtain information about you:

when you provide it to us (e.g. by contacting us , placing an order on our website, sign up for our email newsletter, take a quiz, or create an account).

from your use of our website, using cookies and similar technologies, and

occasionally, from third parties.



Information we collect: name, contact details, payment information e.g. your credit or debit card details, IP address, information from cookies, information about your computer or device (e.g. device and browser type), information about how you use our website (e.g. which pages you have viewed, the time when you view them and what you clicked on, the geographical location from which you accessed our website (based on your IP address), your answers to quizzes or surveys, and information about your internet connection.

How we use your information: for administrative and business purposes (particularly to contact you and process orders you place on our website), to improve our business and website, to fulfil our contractual obligations, to advertise our goods and services, to analyse your use of our website, and in connection with our legal rights and obligations.

Disclosure of your information to third parties: only to the extent necessary to run our business, to our service providers, and to fulfil any contracts we enter into with you, and where required by law or to enforce our legal rights.

Do we sell your information to third parties (other than in the course of a business sale or purchase or similar event): No.

 How long we retain your information: for no longer than necessary, taking into account any legal obligations we have (e.g. to maintain records for tax purposes), any other legal basis we have for using your information (e.g. your consent, performance of a contract with you or our legitimate interests as a business). For specific retention periods in relation to certain information which we collect from you, please see the main section below entitled How long we retain your information.

How we secure your information: using appropriate technical and organisational measures such as storing your information on secure servers, encrypting transfers of data to or from our servers using Secure Sockets Layer (SSL) technology, encrypting payments you make on or via our website using Secure Sockets Layer (SSL) technology, only granting access to your information where necessary and by only trusted individuals that have been trained and briefed on appropriate handling of personal information.

Sensitive personal information: we collect what is commonly referred to as ‘sensitive personal information’ in only two instances on the site: birthday data and skin tone preferences in your account on our website. Both instances are completely optional and only accepted upon the provision of explicit consent from users and are securely stored on our web servers for use in personalizing our correspondence with you via email or on site. This data is not used in any way, shape, or form to perform automated decision making other than to customize website or email content which we may think is most compelling to you. Any information stored can be viewed and removed directly on your account page or by contacting us via customer service. Please do not submit other sensitive personal information about you to us. For more information, please see the main section below entitled Sensitive Personal Information. This information is only collected if you provide it to us and our legal basis for collecting it is that you provide consent to us having this information by granting us this information in your account. This information can be deleted using the same mechanism that it is provided to us in your account page or by emailing us at 




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